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Randy Ramirez has developed highly effective marketing communications for over 15 years for a broad range of clients in a variety of industries.


 

 

Grind is a quick shot of caffeine for your brand. You'll look smart in meetings, win more business and make the competition whine about your superior knowledge of the market.

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Wikipedia: In Brand We Trust?
By Alycia de Mesa
What many general users perceive as a fact-based encyclopedic resource for any given topic typed into the search window is actually a series of articles that may or may not be factually accurate and, in some cases, are incomplete or just flat-out wrong.

18 Things You Need to Know About Web Marketing (but Are Afraid to Believe)
By Jerry Bader
Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product, or service. If that describes you, here are 18 things you need to know about Web marketing but were afraid to believe.

The New Exclusive: From the Walled Garden to the Gated Community—Why Social Networks Would Benefit from Keeping the Riffraff Out
By Stuart Hogue
In order to truly give people the opportunity to embrace their individualism online, social networks will have to start acting more like offline social circles, that is, to be exclusive. The power of exclusivity lies in allowing members of a group—any group—to embrace what is unique to them, temporarily denying the pressure to assimilate within society at large.

Sticky Site: Four Ways to Get Customers to Spend More Time on Your Web Site
By Kimberly L. McCall
Online marketers looking to lure prospective buyers to their company's Web site, and keep them there for an extended period of time, should follow these four guidelines.

Beating the Odds: Put the odds on your side with these 10 steps that (almost) guarantee startup success.
By Mark Henricks
Every day, companies are started, new products launched, sales made and e-commerce conducted. Clearly, entrepreneurs can overcome the odds. Here's how to be on the winning side of the entrepreneurial equation.

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Business Organizations
AMA - Sacramento Valley Chapter
Sacramento Metro Chamber
Sacramento Area HR Association
Sacramento Public Relations Assoc.
Techcoire.com

Marketing and Sales
MarketingProfs.com
BrandChannel.com
MarketingSherpa.com
Clickz.com
Workz.com

Business Magazines
Inc. Magazine
Fast Company Magazine
Business 2.0 Magazine
BtoB Magazine
Entrepreneur Magazine

News Media
Sacramento Business Journal
Sacramento Bizwomen
Sacramento Bee
San Francisco Chronicle
San Jose Mercury News
KVIE Channel 6
KCRA Channel 3
UPN Channel 31
CNET News

Blogs
Malcolm Gladwell
Seth Godin
Dan Pink
Heather Armstrong
Penelope Trunk

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Copyright 2005 Randy Ramirez. All rights reserved.