
Randy Ramirez has developed highly effective
marketing communications for over 15 years for a broad range of
clients in a variety of industries. |
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Grind
is a quick shot of caffeine for your brand. You'll look smart
in meetings, win more business and make the competition whine about
your superior knowledge of the market.
Wikipedia:
In Brand We Trust?
By Alycia de Mesa
What many general users perceive as a fact-based encyclopedic resource
for any given topic typed into the search window is actually a series
of articles that may or may not be factually accurate and, in some cases,
are incomplete or just flat-out wrong.
18
Things You Need to Know About Web Marketing (but Are Afraid to Believe)
By Jerry Bader
Maybe you own your own business, or perhaps you're a critical cog in
the corporate machinery responsible for marketing your company, brand,
product, or service. If that describes you, here are 18 things you need
to know about Web marketing but were afraid to believe.
The
New Exclusive: From the Walled Garden to the Gated Community—Why
Social Networks Would Benefit from Keeping the Riffraff Out
By Stuart Hogue
In order to truly give people the opportunity to embrace their individualism
online, social networks will have to start acting more like offline
social circles, that is, to be exclusive. The power of exclusivity lies
in allowing members of a group—any group—to embrace what
is unique to them, temporarily denying the pressure to assimilate within
society at large.
Sticky
Site: Four Ways to Get Customers to Spend More Time on Your Web Site
By Kimberly L. McCall
Online marketers looking to lure prospective buyers to their company's
Web site, and keep them there for an extended period of time, should
follow these four guidelines.
Beating
the Odds: Put the odds on your side with these 10 steps that (almost)
guarantee startup success.
By Mark Henricks
Every day, companies are started, new products launched, sales
made and e-commerce conducted. Clearly, entrepreneurs can overcome the
odds. Here's how to be on the winning side of the entrepreneurial equation.
| In 2002, Heather Armstrong ignited
a fierce debate about privacy issues when she was fired from her
job as a web designer and graphic artist because she had written
satirical accounts of her experiences at a dot-com startup on
her weblog, dooce.com. |
| Seth Godin is the author
of several books on how ideas spread. He is known for a very visual,
personal, and dynamic speaking style that has earned him a large
following. |
| Malcolm Gladwell is
a Canadian journalist now based in New York City who has been
a staff writer for The New Yorker since 1996. He is best
known as the author of the bestseller The Tipping Point: How
Little Things Can Make a Big Difference. In November 2005,
Leonardo DiCaprio purchased the film rights to Gladwell's second
book, Blink: The Power of Thinking Without Thinking for
$1 million. |
| Dan Pink is the author
of A Whole New Mind, the groundbreaking guide to surviving,
thriving, and finding meaning in an outsourced, automated, upside
down world. Dan's first book, Free Agent Nation, about
the growing ranks of people who work for themselves, was a Washington
Post nonfiction bestseller. Publishers Weekly says
the book "has become a cornerstone of employee-management
relations." |
| Penelope is a columnist
at the Boston Globe. Her syndicated column has run in
more than 100 publications including the Wall St. Journal’s
Career Journal, the San Francisco Chronicle, and
the Seattle Post-Intelligencer. Penelope’s prior
experience includes more than ten years in the technology and
consumer products industries. She launched new businesses for
multinational corporations and founded three of her own companies.
She also played professional beach volleyball. |

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